Privacy Policy

Privacy Policy

How we use your personal information
The Data Protection Act requires us to manage personal information in line with data protection principles. We need to process your personal information fairly and lawfully. This means you're entitled to know how we intend to use any information you give us. You need to give us your permission for us to provide you with the service you want. Please read this Privacy Policy carefully as you'll be legally bound by it.

Where we get your information
We'll hold your personal information securely in our system so that we can process your orders and comply with our regulatory requirements. We won't keep your personal information for longer than necessary.

Using your details to contact you
We will use post or email to send you information regarding your order. If you send us emails from your personal account, please remember that the information may not be secure and there's a risk that it could be intercepted.

Getting a copy of your information
Under the Data Protection Act you have the right of access to your personal data. The Act allows us to charge a fee of £10 for this service. If anything is inaccurate or incorrect, please let us know and we'll fix it. For details on how to request a copy of your information, please contact us on
0800 689 4284


We know how annoying it can be to receive unwanted emails. We therefore only send emails to customers relating to current orders and delivery or important company information, unless further information is requested.


By using the Focus on Phonics website you are consenting to the use of cookies. Cookies are files which are stored on your computer and are downloaded to your computer when you visit our site.

We use cookies to hold the contents of your shopping basket and to enable us to gather browsing and conversion tracking data. We use Google Analytics, a popular analytics service, to analyse how users reach the site and the path they take through it.

None of the cookies on this site pass on any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website.

You can prevent your browser from accepting new cookies, but the Focus on Phonics website (in common with most other shopping websites) will not work without cookies as you will not be able to browse the website, add items to your Shopping Cart or proceed to Checkout .


All items for sale comply with appropriate UK safety regulations and, where applicable, products comply with EC toy regulations and are CE marked.


Your feedback is appreciated. We look forward to receiving any comments about using our web site and our product range. Please send us your feedback to

If you have any complaints about our service or any goods you purchase from us please contact us or write to us. We aim to deal with any complaint in a fair, confidential and efficient manner, within 5 working days of receiving it.


If you wish to cancel your order before it has been despatched to you please email us on and we will cancel it without charge.